The driving force is to serve the fan better tomorrow than we do today, because we know if we do that, we'll be a successful business.

That's the best screen on the market. The fonts are custom designed so you can fit a lot of information and make it very easy to read on a small screen.

You really own them at the personal level, not the household level.

Two days after the 9/11 attacks, I was walking on the road, I was stopped by cops. They asked me who I was. I hadn't shaved, and had long hair ... they kept touching my hair and said I looked like a Muslim.

We need to tell a story in 30 seconds or in one minute.

We believe there is no better content experience, let alone a sports experience. By really focusing on something, you tend to get deeper and better at that than if you do a whole lot of things. There will be no wireless service that will deliver a better sports experience.

Sports fans can now take ESPN with them wherever, whenever. This is not your average wireless service--this is ESPN in your pocket.

We think fans will like it. It's a great first version of the device.

I make films on subjects which I feel strongly about.

Mobile ESPN has defined a new wireless category, and with that, we are positioning the service and our marketing around the idea that life will never get in the way of sports again. This is more than a phone -- it is like putting ESPN in your pocket.